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Tag: Brand India

How to rebrand India: Making soft power work

January 26, 2016January 26, 2016 - by India Writes Network

When people think about India, what crosses their mind and defines their understanding of India? But why it is important to discuss about people’s perceptions about India? Should India care about it? A country’s reputation determines the way people, inside and outside the country, feel and relate to it.

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5 Indian companies in Forbes most innovative companies list

August 22, 2014August 22, 2014 - by India Writes Network

One of the hallmarks of Brand India is its creative acumen. This knack for innovation has landed five Indian companies on the Forbes’ list of world’s 100 most innovative companies …

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More FDI needed to boost Brand India

August 20, 2014May 3, 2015 - by India Writes Network

Martin Sorrell, chief executive of WPP, the global marketing and communications giant, has expressed his hope that with Narendra Modi leading the country, India can “get it’s mojo back.” Speaking …

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