Tune into the ‘MO-bama Show’ on radio
From joint op-eds to ‘Chalein Saath Saath,’ the intricate symphony of the multi-hued India-US relations will add new notes in the joint radio address by India’s Prime Minister Narendra Modi and US President Barack Obama. On the last day of his three-day visit to India, President Obama will join Mr Modi in the latter’s monthly radio oration entitled “Mann Ki Baat,” on state-run All India Radio January 27.
“This month’s ‘Mann Ki Baat’ episode will be a special one, where our Republic Day guest @BarackObama & I will share our thoughts together,” Modi shared the news on the microblogging platform Twitter January 24. “I am eagerly looking forward to the special ‘Mann Ki Baat’ programme with President @BarackObama, which will be aired on 27th January.”
The joint radio address with a visiting foreign leader is a first-ever such exercise and a communication coup of sorts – it underlines the new Indian prime minister’s grasp of the intermeshing of diplomacy and media in an image-driven world.
Both Modi and Obama are consummate orators, and have used diverse media tools to communicate with the classes and masses. Since taking charge of the world’s most populous democracy, Modi has hosted three monthly radio shows that began in October, talking on a range of issues, including his vision of India and the growing drug addiction among the Indian youth. Obama, on his part, makes a weekly radio address from the White House. In the US, the presidents have used radio to inform, inspire and preach.